If you run a business in the United Kingdom and you have seen better days, it might be time to look into online marketing, and with that in mind, here is some useful information about the top digital marketing strategies that UK businesses are choosing in 2024.
- Search Engine Optimisation – Known simply as SEO, this is the action of improving a website’s rankings within specific Google searches. If you have no idea where your company website is ranked, type in suitable keywords (add a location) and click on ‘Search’; in less than 2 seconds, you will find out where your site is ranked. Start by checking page 1, then page 2 and if your site sits on page 19 of search results, you will never receive any traffic from Google (or any other search engines), which is why you need to contact King Kong, the UK’s leading digital marketing agency. Getting to page 1 of search results is everyone’s goal and only a top SEO agency has the ability to do just that.
- Social Media Marketing – Social media giants such as Facebook, X, Instagram and Tik-Tok do offer unlimited potential for marketing; the best digital marketing agencies run award-winning teams of social media marketers who really know their stuff. Once a team of marketers takes control of all your social media accounts, they post rich content on a daily basis, while also interacting with users, which builds your social media following. If you don’t have a Facebook page for your business, now is the ideal time to set up an account and let the social media marketers have control to post daily and reply to all comments. Let’s not forget Facebook ads, which can be placed on specific feeds according to the many variables and with a top Facebook marketing agency in your team, the only way is up! Some businesses prefer X (formerly Twitter) for their ads, while others prefer Tik-Tok or Instagram, both of which are very popular here in the UK.
- Google Ads – This is a form of Pay Per Click advertising whereby the advertiser pays the publisher an agreed amount for every click their ads receive. A complex system of advertising that involves real-time bidding for the top ad placements, which is why you should engage the services of a leading UK PPC agency. You can enjoy high ROI when you let the professionals manage your PPC campaigns, as they know the sector inside out. Not only do they create your ads, they also bid in real-time for the best locations, which is an integral aspect of PPC.
- Link-building – Building links is an important aspect of good digital marketing and one of the most popular strategies for link building is called outreach blogging. This involves writing articles that contain inbound links to the client’s landing page and these articles are posted on the top-rated blogging platforms. If you commission 50 blogs per month, that is 300 links placed within 6 months and that should drive traffic to your landing page. Indeed, many companies have a standing order of 20-30 blogs per month, as this is a cost-effective way to put links on the web.
- Landing page design – Your landing page is a critical aspect of good digital marketing; a page that is designed for users that have clicked on external links and have been directed to this page. Most digital marketing agencies have an in-house team of web designers who can create stunning landing pages to attract users to commit and visit the homepage. Most clients are advised to rework their landing page, if they even have one, as this is a vital component in attracting users to make a purchase.
As you can see, digital marketing agencies offer a wide variation of strategies and if you would like to explore the potential that digital marketing offers, contact a leading UK agency and let the experts set out a winning online marketing plan that covers every angle.
The agency carries out an online audit to determine your digital profile, which enables them to create a digital marketing plan that is on-point and when the client is in agreement, the work can begin.
The primary goal is to drive traffic to the client’s landing page and the digital marketing agency uses numerous strategies to achieve this goal. If your business is not progressing as you would like, talk to a UK SEO agency and let their experts plan your campaign.
